CAMP Toy Store (Flagship)
Client: CAMP
Role(s): Creative Director, Production Designer, Creative Technologist
Winter 2018
Situated on the corner of 16th and Fifth Avenue, CAMP is more than just a family store. It is the scent of pine needles, an adventure on the lake, a journey to the unknown. From start to finish, CAMP is a full experience built to evoke the wonderment and nostalgia of summer camp.  

Tucked behind a hidden door in the back corner of the canteen, a secret tunnel guides you to the magic of CAMP.  From your parent’s station wagon to the age-old bunks, explore and discover the wonders of nature, arts & crafts, sports, theatre and fun.