The Atmosphere
Client: Fear of God
Role(s): Creative Director, Production Design, Creative Technologist, Builder
Fall 2019

The Atmosphere is a pop-up immersive retail experience allowing visitors to engage with the Fear of God Sixth Collection. Visitors enter the barren darkness of the atmosphere and are guided by motion-activated lights towards a luxurious back area filled with exclusive Fear of God clothing.

I was contacted by Jerry Lorenzo and his team at Fear of God to concept the immersive store with him and also locate the venue to host the experience, which was eventually located in DTLA. My team and I took the original concept and evolved it over time to make an environment that reacts to your presence and actions within the space leveraging spatial audio, motion sensors, lighting and some other “invisible technology.” All photography below by the incredibly talented Garrett Souza