Role: Director of Experiential
Teams: Interface Design, Brand
Syng is an audio company building sound for the future. We created an entirely new object-based sonic architecture that can play any format of recorded sound and make it tangible. 

Spearheaded the out-of-box-experience and set-up procedure for installing the Cell Alpha unit in one’s home. Developed mock-ups and interfce design concepts to help introduce the future user to the personality and potential of the device. Worked closely with brand marketing team to develop ideas and concepts for listening experiences, art installations and retail environments. Stewarded relationships with large entertainment companies to brainstorm the future of in-home cinematic experiences powered by the Cell Alpha.